Mobile Marketing at Swyft Media
As the Senior Product Manager at Swyft Media, a B2B to B2C startup acquired by Monotype, my role was similar to that of a General Manager.
I worked alongside the co-founders on product development, partnerships, and a go-to-market strategy for AR, emoji, photo filters, phone themes, AI-powered chatbots, and other mobile application intelligence.
Additionally, I conducted market analysis and P&L and created a compelling SaaS pricing model with the Monotype executive team to expand our end-to-end marketing solution.
Successes
4x revenue growth post-acquisition
Integral partnerships with Google and Apple, bringing in close to 10% of iMessage inventory on opening day, as well as Google Play
Launched 81 campaigns, generating over 4M dLs, more than 20M shares/conversations, and close to 7.5B impressions with our SaaS offering
Awards such as Mashies Best Global Campaign
