Fleur Boutique

This was my first foray into building a brand and business independently. With Fleur, I created a curated lingerie shop featuring wearable cuts for women on the move. The fabrics were breathable, the colors were neutral, and each had a touch of femininity that didn’t feel costume.

As the founder of Fleur Boutique, I was in charge of branding, content marketing, buying, operations, and developing the site. It was a one-woman show! (With a lot of help from friends here and there).

My work contributed over 4K views per month to the site and a steady base of purchasers. It also made me aware of the strength in marketing (and ultimately my passion in the field as well!).